Good design is more than just readability and clarity of message. Good graphic design, when done right, can transform a business’ logo into a brand; a brand that is consistent, professional and attracts customers to you. Sure, readability and a clear message is important, however, just as important is the presentation of the message. For instance, you wouldn’t use the same design to attract children to your business as you would senior citizens, would you? Of course, you wouldn’t. In this respect, you need to consider your graphic design.

Graphic design is how you communicate your brand – and you want it to be consistent. Keeping your brand consistent across all the platforms you use – even in how you provide your product and services to your customers – is important because it helps create and maintain trust with your current customers as well as demonstrating a professional appearance to potential customers.